Reimagining the Union County Historical Society Website

CLIENT: Union County Historical

INDUSTRY: Historical Preservation, Nonprofit, Cultural Institutions

RESULTS SUMMARY

Strategy GPT guided a 77-hour rebuild for UCHS with phased deliverables, structured payment terms, and CPT-based content architecture tailored to the Society’s mission.

Tools Used: Communication Framer,Content Architecture Tool,Financial Modeling Tool,Prompt Engineering,Proposal Builder,SEO Workup Tool

“AI is a powerful assistant. But that’s it—an assistant. It’s not a magician… It helps you do your job better. That’s the key.” – remeoner

Purpose

This project shows how Strategy GPT acts not just as a content tool, but a full strategic partner—from discovery to proposal. The Union County Historical Society’s outdated website was transformed through prompt-based planning, communication, and scoping.

Project Overview

The legacy UCHS site lacked usability, structure, and audience engagement. Strategy GPT was used throughout the discovery, design, and communication process to support a modern rebuild using WordPress and Avada.

Key Phases

Phase 1: Discovery & Site Audit

  • Prompt Type: Audit + CMS Planning
  • GPT Role: Identified weaknesses in mobile design, site structure, navigation, SEO, and CTAs

Phase 2: Content Architecture

  • Prompt Type: CPT Modeling
  • GPT Role: Recommended CPTs for Events, Exhibits, Newsletters, Press, and Galleries; advised on plugin use and CRM integration

Phase 3: Time Estimation & Scope

  • Prompt Type: Task Scoping
  • GPT Role: Calculated 77 hours for full site rebuild, CPT population, PDF newsletter processing, and membership dues system

Phase 4: Billing Strategy

  • Prompt Type: Financial Modeling
  • GPT Role: Designed a payment plan to avoid sticker shock; offered phased service options to match budget

Phase 5: Communication Support

  • Prompt Type: Email Drafting
  • GPT Role: Wrote mission-aligned introductory and proposal emails for client engagement

Phase 6: Proposal Development

  • Prompt Type: Contractual Framing
  • GPT Role: Generated scope, terms, payment schedule, hosting plan, and optional service modules

Lessons & Takeaways

  • GPT can act as a strategist, not just a writer
  • Empathy-based pricing improves client close rate
  • Clear CPT planning upfront reduces long-term headaches
  • AI-assisted discovery accelerates scope clarity and delivery timeline

Status & Outcome

The project is in phased execution. The client approved the payment plan, and the proposal was delivered using GPT-supported framing.

Strategy GPT Tools Used

  • SEO Workup Tool
  • Content Architecture Tool
  • Prompt Engineering Framework
  • Financial Modeling Tool
  • Communication Framer
  • Proposal Builder