Project Description

A public health awareness campaign in Elizabeth, NJ

Elizabethport Presbyterian Center · Elizabeth, New Jersey · 2023–2024

We drove around Elizabeth filming streets, storefronts, and neighborhood scenes that residents would recognize. We wanted the campaign to help people understand why carrying naloxone matters and where to find it locally.

Elizabethport Presbyterian Center (EPORT) brought that message to residents and families as part of the City of Elizabeth’s Project Recover initiative. We shaped the work around the people it needed to reach, from younger viewers hearing a college poet to seniors attending a live demonstration and residents looking for information in Spanish.

Making six videos for different audiences

We handled creative development, direction, scripting, filming, interviews, editing, motion graphics, sound, and publishing across the video series.

Choose a video to explore the campaign.

Remeoner produced an overview narrated by Rev. Leonard Grayson, MPA, Program Development Specialist and OFRT and IOPSLL Implementation Strategy Coordinator in the Department of Health and Human Services. The video explains how EPORT’s outreach fit alongside the coalition’s overdose fatality review, harm reduction, and referral work. It screened at Mayor J. Christian Bollwage’s January 2, 2024 State of the City address at City Hall.

College student and poet Italy Lee performed on an Elizabeth sidewalk. We chose music that built energy as her spoken-word performance progressed and adapted the piece for Instagram Reels.

The recap brought viewers into a live naloxone demonstration.

Certified alcohol and drug counselor Shawn Favors shared a firsthand account of responding to an overdose.

This short brought the campaign message to Spanish-speaking residents.

Toward the end of the campaign, we documented the luncheon with event photography and video coverage.

From the street to the landing page

We established a relationship with True Impact Media, worked with its team to find billboard inventory within budget, and presented the options to campaign stakeholders. Remeoner designed and revised the artwork through approval. Three placements ran for 12 weeks, from October 9 through December 31, 2023, in the West Grand Street, North Broad Street, and Westfield Avenue areas of Elizabeth.

Save a Life with Naloxone campaign billboard beside a rail overpass in Elizabeth, NJ.
An installed Save a Life with Naloxone billboard in Elizabeth, NJ.

We built the campaign landing page so residents could find naloxone information, pharmacy resources, event coverage, and an email sign-up in one place. Remeoner also supported distribution with Facebook and Instagram advertising, designed a print ad for the Elizabeth Chamber journal, and helped EPORT with content planning, monthly reporting, and evaluation coordination.

Documented campaign delivery

  • Three billboard placements accounted for 1,531,776 estimated Geopath impressions, as reported by True Impact Media for the 12-week run.
  • Two paid social ads delivered 3,577 Facebook impressions and 4,237 Instagram impressions, according to a Meta receipt covering September 26–28, 2023.
  • Six published videos covered youth outreach, senior education, Spanish-language outreach, a counselor’s testimony, the City initiative, and the appreciation luncheon.

Explore Remeoner’s marketing and creative services or see our organizational video production for KUAFF.

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