As a business owner, you understand the importance of having a strong online presence. You have invested in a well-designed website, and in Search Engine Optimization (SEO) to improve your website’s visibility and drive traffic to your site. But what happens once potential customers land on your website? What do they see? This is where Content Marketing comes into play.
Content Marketing is the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This includes creating blog posts, videos, infographics, and other types of content that provide value to your audience and position your business as a trusted expert in your industry.
The connection between SEO and Content Marketing is simple: high-quality content is essential for effective SEO. Google’s algorithms are designed to rank websites that provide valuable and relevant content higher in search engine results pages (SERPs). By creating high-quality content, you can improve your website’s visibility and drive more traffic to your site.
While Content Marketing and SEO should go hand-in-hand, Content Marketing is a separate fee from Web Design and SEO for several reasons:
Content Marketing requires expertise: Creating high-quality content is not as simple as writing a blog post or recording a video. It requires a deep understanding of your audience, your industry, and the topics that are important to your audience. This requires specialized knowledge and expertise.
Content Marketing takes time: Creating high-quality content takes time and effort. This includes researching topics, creating outlines, writing, editing, and publishing content. To also put in in perspective if you web designer is also a copywriter and video editor they need to be compensated for the use of those skills.
Content Marketing has ongoing maintenance: Content Marketing is not a one-time process. To be effective, you need to continually create and publish new content to keep your audience engaged and your website fresh.
Web designers who offer Content Marketing as a service charge separately for it. In doing so we are able to provide our clients with a clear understanding of the value of Content Marketing and the services included in the Content Marketing package. Going back to the importance of setting expectations, charging separately allows service providers to set realistic expectations and price our services accordingly.
In conclusion, Content Marketing is a crucial aspect of your online presence and should not be overlooked. By investing in Content Marketing, you’ll be able to attract and retain a larger audience, position your business as a trusted expert in your industry, and drive more traffic to your website. Your web designer and SEO expert can help guide you through the process and ensure that your website is optimized for search engines and ready to drive results through high-quality content.