Project Description

Remeoner provided custom logo and website design for Flo-Quatics Swimming, a New Jersey swim instruction business, and continues to host the site.

The logo took shape over three rounds. In one early concept, the swimmer sat above the name. In the next round, it moved between “Flo” and “Quatics,” becoming part of the wordmark. In the finished logo, a waterline runs through the lettering and separates the two shades of blue.

How the swimmer became part of the wordmark

Select a plus sign to explore each stage.

Round 1

Blue FloQuatics wordmark with a swimmer above the name and the website address below. +

The swimmer sits above the name.

Round 2

Blue FloQuatics wordmark with a swimmer between the words, a waterline through the lettering, and the website address below. +

The swimmer moves between the words.

Final wordmark

Two-tone blue Flo-Quatics wordmark with a swimmer between the words and a waterline through the lettering. +

The finished mark gives the swimmer more room.

The website puts the wordmark front and center against a backdrop of pool photography. The single-page layout gives families and adult swimmers one place to see who the lessons are for, check which New Jersey counties Flo-Quatics serves, and get in touch about at-home swim lessons or lifeguard services for pool parties.

Visit the Flo-Quatics Swimming website

Explore Remeoner’s branding and web design services.